Cookie & Analytics Policy

Last updated: 12 October 2026. Ground Truth Verified is operated by BVR360, LLC. This policy explains how we use cookies, local storage, similar technologies, and analytics on groundtruthverified.com.

1. Our approach

We use measurement technologies to understand how Ground Truth Verified is used, improve the site, and measure engagement with business profiles and AI Visibility Reports. Optional analytics are controlled through the consent banner. Where consent is required, we do not enable optional analytics storage unless you choose to accept it.

2. Essential technologies

Some technologies are necessary for the website to function, remain secure, remember technical settings, or deliver requested features. These technologies may operate without optional analytics consent where permitted by applicable law.

3. Webflow Analyze

We use Webflow Analyze to understand site traffic and engagement, including information such as pages viewed, traffic sources, country, browser, device type, and interactions such as clicks. Webflow states that Analyze uses anonymous identifiers and local storage rather than cookies to recognize visitors, and does not collect personally identifiable information. For Ground Truth Verified, Webflow Analyze is treated as optional analytics and is activated only when you accept analytics.

4. Google Analytics 4 and Google Tag Manager (planned)

We plan to use Google Analytics 4 (GA4), deployed through Google Tag Manager, to measure traffic, engagement, referral sources, and selected actions on the site. When enabled, we will use Google Consent Mode with analytics storage denied by default. If you reject analytics, analytics cookies will remain disabled. Google may still receive limited cookieless measurement signals used for aggregate measurement and modeling. If you accept analytics, GA4 may use analytics storage and collect fuller measurement data in accordance with our configuration.

5. What we measure

Depending on your consent choice and the technology involved, we may measure pages and business profiles viewed, AI Visibility Reports viewed, referral source or campaign information, device and browser information, language or locale, approximate geographic information, and interactions such as website, phone, WhatsApp, booking, maps, social, and 360 experience clicks. We may also associate these events with non-personal business context such as a GTV entity ID, business category, profile status, or page type so we can report how a Ground Truth Verified profile is performing.

6. Why we use analytics

We use analytics to improve Ground Truth Verified, understand how visitors discover and use the site, measure the performance of business profiles and reports, diagnose technical or usability issues, evaluate marketing and discovery channels, and provide businesses with aggregated performance insights about their Ground Truth Verified presence.

7. Your choices

You can accept or reject optional analytics from our consent banner. Rejecting analytics will not prevent you from using the site. You can change your choice later through the Privacy Choices control available on the site. When analytics consent is withdrawn, optional analytics storage will be disabled for future activity in accordance with the tools and settings we use.

8. Service providers and international processing

Our analytics and website providers may process information on our behalf. Current providers include Webflow and Google. These companies may process information in countries outside the European Economic Area using their own legal and technical safeguards. Their processing is also governed by their applicable privacy terms and data-processing arrangements.

9. Retention

Analytics information is retained only for as long as reasonably needed for measurement, reporting, product improvement, and related business purposes, subject to the retention settings and limits of the services we use. We periodically review these settings and may update this policy when our analytics stack or retention practices materially change.

10. Changes to this policy

We may update this policy when we add, remove, or materially change analytics or consent technologies. The date at the top of this page shows the latest revision.

11. Contact

If you have questions about this policy or our use of analytics, contact Ground Truth Verified through the contact options available on this website.